1 million Canvas Spark series phones sold in last 6 months via Snapdeal

Micromax announced that it has sold more than a million Canvas Spark series phones in less than 6 months of its launch exclusively on Snapdeal. This makes the Canvas Spark series one of India’s largest selling 3G phones. Snapdeal, which is the exclusive partner for the sale of the Spark series, provided a platform for the sky rocketing success of the two smartphones as both the models in the range- Canvas Spark and Canvas Spark 2 received more than 90000 positive consumer ratings indicating user delight with their quality.

In order to consolidate its leadership position, Canvas Spark 2 is now available with an innovative data package from Airtel that allows consumers to use Whatsapp, the leading messaging platform, free of charge for a period of five months. Micromax Informatics is delighted with the overwhelming demand for Canvas Spark series and has now decided to make the phones available on open sale exclusively on Snapdeal without any preregistrations.

Commenting on the stupendous success, Mr. Vineet Taneja, CEO, Micromax said, “The consumer response for the Canvas Spark series has been phenomenal and overwhelming at the same time with the demand for the range is increasing with every passing minute. Currently, smartphone penetration stands at 12% in the country and 3G adoption is barely 10%, which presents a huge opportunity to upgrade. Our partnership with Snapdeal for the Canvas Spark series reaffirms our commitment to make 3G more accessible for the masses, introducing more people to the best of the connected world. We expect the sales of this device to touch a new high in the coming weeks and hope to further strengthen our leadership in mass smartphone category in India.”

Mr. Kunal Bahl, Co-founder and CEO, Snapdeal said, “We are delighted with the response that this phone has received. The Canvas Spark series has been amongst the best performing smartphones on Snapdeal with a phenomenal response from our customers across more than 5000 towns and cities of India. There is a huge untapped market for smartphones in India and we will continue to offer our customers access to the best smartphones at great value.”

3G continues to drive mobile internet penetration in India with 93 million subscribers and growing 81% year on year. 3G data consumption is growing faster at 160%. Mobile data consumption is being driven by video consumption which now accounts for nearly half of data traffic. Also, consumers spend nearly an hour a day on Chat which is more than social, email and SMS put together. The Canvas Spark series of phones is designed to accelerate these trends with category-leading displays, high performance specifications as well as an innovative data package that lets consumers use Whatsapp free for 5 months. These features, an  industry-leading service network of 850+ service centers and affordable prices will accelerate the switch from Feature phones and 2G enabled devices to 3G connectivity for Micromax Informatics.

Canvas Spark- Launched on April 29, 2015, the company has sold more than 20,000 smartphones in less than two minutes in its very first flash sale exclusively on Snapdeal. Epitomizing excellent graphic quality, the smartphone sports a 4.7-inch qHD IPS display delivering stunning color consistency and is fortified with Corning Gorilla Glass 3 known for being incredibly strong, shatter and scratch-resistant. Paired with a new generation M8 Largan Lens and OV sensor 8858, users can take sharp, clear images with the 8MP AF rear camera and perfect selfies with the 2MP FF front camera making it the best companion for the photo enthusiasts at an attractive price of Rs. 4,999/-