ASUS Launches A553,A555LF & A555LA Laptops in India

Asus today  launched A series of budget laptops comprising of A553,A555LF & A555LA at the starting price of Rs. 23,000. Keeping in mind the high demand of after-sales service, Asus has for the first time is offering a 2 year global warranty on these laptops. All the three laptops feature a 15.6 inch HD Glare display with 1366×768 pixels resolution.

The A553 is priced Rs. 23,000 and comes in four vibrant color options of purple, pink, white and black. The A553 is powered by an Intel Quad-Core Pentium N3540 Processor (2M Cache, 2.16 GHz, up to 2.66 GHz), combined with 4GB RAM and 500GB storage.

Asus A555LF & A555LA are available in six different trendy colors and also come at a starting price of Rs 34,190 for A555LF & Rs 28,990 for A555LA. These are Powered by Intel i5-5200U processor and comes pre-installed with Windows 10. The A555LF comes with 8 GB DDR3 RAM along with NVidia GeForce GT930 2GB DDR3 Virtual Memory card. It also incorporates ASUS’ exclusive AudioWizard in conjunction with SonicMaster for optimised audio performance for music, movies, and games. On the other hand, the A555LA comes with 4GB RAM.

The ASUS A555LF also incorporates IceCool Technology to keep palm rest temperatures below body temperatures for user comfort. Its Smart Gesture touchpad utilises intuitive technology for precise inputs, while its Li-Polymer Battery is claimed to deliver up to 2.5 times the lifespan of a standard Li-ion battery.

Asus A553

Intel Quad-Core Pentium N3540 Processor (2M Cache, 2.16 GHz, up to 2.66 GHz)
DOS platform
39.6cm (15.6) 1366×768 HD Glare screen
RAM 4GB
Storage SATA 500GB 5400rpm
USB 3.0, USB 2.0, HDMI, Bluetooth 4.0, WiFI
Purple, Pink, White, Black

Asus A555LF

Intel Core i3-4005U Processor, 1.7GHz (3M Cache)
DOS/ Windows 10
39.6cm (15.6) 1366×768 HD Glare
NVIDIA GeForce 930M 2GB DDR3 + Intel HD Graphics 4400
RAM 8GB
Storage SATA 1TB 5400rpm
2xUSB 3.0, USB 2.0, HDMI, Bluetooth 4.0, WiFI
Blue, Dark Brown, Red

Asus A555LA – XX1560D

Intel Core i3-4005U Processor, 1.7GHz (3M Cache)
DOS / Windows 10
39.6cm (15.6) 1366×768 HD Glare display
Intel HD Graphics 4400
RAM 4GB
Storage SATA 1TB 5400rpm
2xUSB 3.0, USB 2.0, HDMI, Bluetooth 4.0, WiFI
Dark Brown, Red, Yellow, Blue, Black, White

Asus A553 comes in Purple, Pink, White and Black colors and starts at Rs. 23,990. The Asus A555LA – XX1560D comes in Dark Brown, Red, Yellow, Blue, Black and White colors and starts at Rs. 28,990. The Asus A555LF comes in Purple, Pink, White and Black colors and starts at Rs. 34,190.

Commenting on the launch,  Peter Chang, Regional Head of South Asia and Managing Director for Asus India, said:The Indian market is extremely price sensitive where the consumers look for a value-for-money purchase. The ‘A’ series is crafted for performance, style and mobility but at the same time is economically friendly which can be used for everyday use ranging for gaming, entertainment to educational purpose and office work. With our A555LF laptop, it will be a best buy for this festive season, delivering a seamless technological experience to our consumers.