The company’s laid out its agenda of capturing a larger share of the world’s fastest growing smartphone market. Through this offline strategy, Coolpad aims to cover more than 10 states with 1 million sales volumes by establishing 5,000 core shops and 10,000 retail shops by 2017.
Amazon India, which will be the strategic partner for the company for both online and offline presence. Additionally, Coolpad’s recently launched Note 3S will be available in the offline stores for which Amazon India will be the national distributor. Currently, Coolpad is working with HCL and Regenersis, which has in total 370 customer care centers across India. The company already has a strong presence in Delhi NCR, Karnataka, Tamil Nadu, Telangana and AP.
Further detailing the regional strategy, Mike Wang, Country Manager, Coolpad India, said, “In the first half of 2017, we will roll out 5-6 products for different segments. We have the plan to launcha series products which are only for offline, like Mega series will be mainly for offline there after. In first half of 2017, we plan to establish 3000A class shops to showcase our disruptive products. We foresee our growth in more than 15 states with 3 million in sales volumes by the end of 2018, subsequently, making a nationwide presence with sales volume 5 million annually by 2019.”
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