Flipkar today announced an exclusive partnership with Ola, India’s leading mobile app for transportation, to offer its customers an opportunity to experience Lenovo Vibe K5 Note, straight from the Ola app before customers start buying it on Flipkart. It is the first time ever that a smartphone will be available for preview through an on-demand platform, at the customer’s doorstep within 3-4 mins of requesting an Ola Prime cab.
Speaking on the partnership, Mr. Ajay Yadav, VP- Mobiles at Flipkart said, “Taking customer experience to the next level, we have partnered with Ola to offer users, a hands-on experience of the Lenovo K5 Note. As part of the pre-launch, customers who take an Ola Prime ride will be able to request for a device preview at their doorstep.” He added, “Flipkart believes in bringing the best experience to its consumers and the K5 Note is the complete experience device with Theatermax and Dolby Atmos. We are certain through Ola, all the smartphone and technology lovers will get a chance to get acquainted with this latest device.”
Raghuvesh Sarup, CMO and Head of Categories, Ola, said, “Ola’s customers will be the first in the country to preview the much awaited Lenovo K5 Note before it becomes available for sale exclusively on Flipkart. Through the specially created VR-RIDE category on the Ola app, customers can experience the smartphone with the same ease as requesting a cab ride. The Ola app is used by millions of Indians everyday as the first choice of mobility and an enhanced experience like this take it to the next level. Our association with Flipkart is the coming together of two home grown Indian brands, bringing a first of its kind experience to delight thousands of tech and mobile savvy users on our platforms!”
Lenovo Vibe K5 will be exclusively available for sale on Flipkart starting August 4
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