Bharti Airtel last week rolled out a pilot of its banking services in Rajasthan across 10,000 Airtel retail outlets, ahead of a full scale pan Indian launch. It already announced that it offers interest rate of 7.25% p.a. on savings accounts deposits, the highest in India. So if a customer deposits Rs. 1000 for the first time, they will get 1000 minutes of free talk time (Airtel to Airtel – Local/STD) on their Airtel mobile number.
Shashi Arora, MD & CEO, Airtel Payments Bank said:We are leveraging Airtel’s telecom ecosystem to bring banking services to the doorsteps of every Indian. We are confident that this additional benefit along with the industry-best interest rate on deposits will encourage customers to open accounts with us and give a big boost to customer acquisition. We are also undertaking a massive drive to enroll over one lakh merchants in Rajasthan by the year-end, who will not be charged anything for accepting digital payments from Airtel Payments Bank customers. We believe this will boost the digital payments ecosystem hugely and reduce dependence on cash
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