Idea rolls out e-KYC ‘Aadhaar’ based SIM activation across its service centres

Idea has announced the roll out of ‘electronic – Know Your Customer (e-KYC)’ based activations for both Prepaid and Postpaid customers across its service centres in 22 circles. The pan-India roll-out of e-KYC has been enabled after the successful pilot by Idea in Delhi circle, in association with UIDAI, and as per the DoT guidelines.

The e-KYC solution allows users to avail instant verification using their ‘Aadhaar’ Number, enabling quicker SIM activation.

The facility for enabling biometric verification of customers is being rolled out across all exclusive Idea stores, and will be extended to multi-branded prepaid outlets, in a phased manner.

Speaking about the initiative, Mr. Navanit Narayan, Chief Service Delivery Officer, Idea Cellular said, “The roll-out of paperless and completely digital mode of customer acquisition based on ‘Aadhaar’, is in line with Idea’s customer centric approach. It will ensure quicker customer acquisition and greater convenience for new customers. This is also a step towards achieving a greener environment through reduced paper usage and is key to enabling the vision of Digital India by facilitating many e-Governance services to be rolled out in future.”

Customers can now walk in to any Idea Company Retail Store or My Idea outlet and avail a fast, paperless and secured activation service for both postpaid and prepaid, using the Aadhaar No. and biometric verification process.

 The e-KYC process is in addition to the existing format of issuance of mobile connection to subscribers and is not be applicable for bulk, outstation and foreign customers.

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