Idea slashes 67% rates on 4G, 3G BIG Internet Packs for both Postpaid and Prepaid users

Idea has now slashed the rates of its 4G, 3G BIG Internet packs by upto 67%, providing more value to heavy internet users who consume data packs of 2GB to 10 GB. Earlier last week, Idea had announced the price reduction by 45% in its sachet data packs.

Idea is now offering 10 GB 4G, 3G data pack for just Rs. 990. Idea’s 2 GB data is now priced at just Rs. 349, as against the earlier price of Rs. 449. Idea users will now get 5 GB of 4G, 3G data at just Rs. 649 – a 67% more value than 3GB data earlier. Idea’s new BIG Internet packs will give both postpaid and prepaid data users the convenience to download movies, stream songs and play online games without worrying about data balance. The pack pricing is detailed below:

Commenting on the recent rate revision, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “While the price reduction in our sachet data packs was aimed at inducting more users into the world of internet; the reduction in rates of BIG Recharge packs now, is aimed at delivering significantly higher Value for Money to our regular internet users. Our consumer research studies have indicated a growing demand for affordable high volume internet packs which we are aiming to fulfil with the new offers.”

Also Read : Airtel slashes prepaid data tariffs, now offers up to 67% more data

Idea has also launched new Freedom Packs, which are low cost data packs starting at just Rs. 35 with 4 weeks’ validity, giving prepaid consumers freedom from multiple recharges and the constant hassle over expiry of plans, while providing great value for money.

Idea users can get up to 45% more data benefits on sachet packs below 1 GB. Idea offers a wide range of 4G/3G/2G sachet data packs priced between Rs. 8 and Rs. 225. 2G data pack priced at Rs. 19 offering 75 MB data for 3 Days, will now offer 110 MB data for 3 Days – a 45% more value to the customer, for the same price. Similarly, a 4G/3G data pack for Rs. 22 which offers 65 MB data for 3 Days will now give 90 MB 3G data for 3 days, which is 38% more data benefit to the customer.

Currently, new prices and benefits for prepaid have been made live across all Idea 4G and 3G provider circles, and postpaid roll-out is underway. The data benefits/price points for the packs may vary across circles

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