According to reports, Reliance Jio is also preparing to launch its own series of 4G-enabled phones that will cost below Rs 1,000 and provide unlimited voice and video calling facility to its users. Feature phones have a tremendous appeal in the Indian rural market, which the companies including Reliance have been trying to tap by launching phones with 4G VoLTE capabilities.
“We are in discussions to launch 4G feature phone in the market while many other brands have also been working on bar phones with 4G technology. There is a clear advantage for the customer so the companies have been taking steps accordingly,” said Nidhi Markanday, Director and Business Head of Consumer Durables and IT Accessories, Intex.
Intex currently sells a little over 30 models in the smartphone category and has as many as 60 more models in feature phone segment in India. While 90 percent of its smartphones are 4G-enabled, the company is now planning to launch new 4G feature phones to gain from recent developments. At present, the cost of an Intex smartphone will range between Rs 3,500 and Rs 5,800. Meanwhile, feature phone are priced at around Rs 800.
Intex, which had tied up with Reliance Jio for all its smartphone models, has also entered into another tie-up offering free call duration to its costumers this month.
Speaking about the impact of demonetization on the mobile phones segment, Markanday said: “There is a 40-45 percent decline in overall business, including the mobile phones segment due to which we had to cut down one shift at our Greater Noida plant.”The company, however, hoped to end the financial year with a revenue growth of 6,400 crores.
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