Lenovo A1000, A6000 Shot, K3 Note Music launched in India

Lenovo has decided to ramp up its offline offerings in the country this Diwali. The company will launch three new devices exclusively  for the offline channel, while moving another mid-range smartphone into this segment.

“Diwali is when we see a substantial jump in sales and this is why we are launching the A1000 priced Rs 4,999, A6000 Shot at Rs 9,999 and K3 Note Music at Rs 12,999 exclusively for our offline channel partners.

 Lenovo A1000 is a dual-SIM offering with 3G-only support. It offers a compact 4-inch display bearing a resolution of 480 x 800 pixels. The phone is powered by a 1.3GHz quad-core Spreadtrum SC7731 processor, further supported by 1GB of RAM. The device comes with 8GB of expandable memory, a 5MP primary shooter, a 0.3MP selfie snapper, and a 2,000mAh battery.

Diwali was still the time when people bought stuff at stores with family and friends. The Lenovo Vibe Shot will also become available offline during the festival season.The A1000 is an entry level smartphone, while the A6000 Shot is an upgrade on Lenovo’s earlier model of the same name and comes with a better camera. The K3 Note Music is an innovative smartphone with ceramic speakers and comes with a unique packaging that doubles up as speakers.

Mathur says over 80 per cent of the Indian smartphone segment is still focussed on the sub-$200 category and for this tribe of buyers the offline model was still the first choice. “We choose which devices to sell offline based on where people prefer to buy,” Mathur said, adding that even for devices priced over Rs 25,000 people preferred to touch and feel before buying.

Mathur said he hopes to activate 50 exclusive Moto-Lenovo stores in 40 cities by Diwali along with over 350 service centres. “Our focus will also be on seven large states including Rajasthan, UP, Gujarat, Kerala and Karnataka where Lenovo’s brand acceptability is really high,” he said, adding that the company already has substantial market shares in these states. Lenovo has a network of 12,000 retail outlets, powered by 300 redistributors and four original distributors.

Lenovo A1000

4-inch (800 x 480 pixels) WVGA TFT-TN display
1.3 GHz quad-core Spreadtrun SC7731 processor with Mali-400 GPU
1GB RAM, 8GB internal memory, micro SD card up to 32GB
Dual SIM
Android 5.0 (Lollipop)
5MP fixed-focus rear camera with LED Flash
VGA fixed-focus front-facing camera
Dimensions: 64×124.5×10.6mm; Weight: 132g
3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
2050mAh (Typical) battery / 2000mAh (minimum)

Lenovo A6000 Shot

5-inch (1280 x 720 pixels) HD IPS display
1.2 GHz quad-core Qualcomm Snapdragon 410 processor with 400 MHz Adreno 306 GPU
2GB RAM, 16GB internal memory, expandable memory with microSD
Android 5.0 (Lollipop)
Dual (micro) SIMs
13MP auto-focus rear camera with LED Flash
5MP front-facing camera
Dimensions: 70.5 x 140.9 x 8.4; Weight: 130g
4G LTE / 3G, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
2300mAh battery
Lenovo K3 Note Music

Lenovo K3 Note Music

5.5-inch (1920 x 1080 pixels) display with 178-degree wide viewing angle, 400 nits brightness
1.7 GHz Octa-core MediaTek MT6752 processor with Mali-T760 MP2 GPU
2GB RAM, 16GB internal storage, expandable memory up to 32GB with microSD
Android 5.0 (Lollipop) with Vibe UI
Dual SIM (4G + 4G)
13MP rear camera with dual-tone LED flash
5MP front-facing camera
Dimensions: 152.6x 76×7.99mm
Dolby ATMOS, Ceramic Speakers
4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
3000mAh  battery