China-based vendor Lenovo has announced plans to replace its Vibe brand mid-range and high-end smartphones with its Lemon series and Motorola branding products, according to a China-based tech.qq.com report.
In the future, Lenovo will market smartphones under Lemon and Motorola brands, respectively, in the China market, said the report, citing Chen Xudong, president of Lenovo’s Mobile Business Group.
Under the new strategy, smartphones under Motorola brand will target the CNY1,500-5,000 (US$235-783) segment, while Lemon brand products will target the sub-CNY3,000 segment, said the report.
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