Micromax Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G launched in india

 Micromax today announced 3 new additions to its existing 4G LTE range – the Canvas Blaze 4G, the Canvas Fire 4G, and the Canvas Play 4G. This launch reaffirms Micromax’s commitment to introduce 4G devices for users across price points. The new smartphones from Micromax are an amalgamation of best in class technology, large screen form factor, efficient features and great consumer offerings, reiterating the company’s commitment to democratizing technology for the masses.

Micromax Canvas Blaze 4G Q400 specifications

4.5-inch (854 x 480 pixels) FWVGA IPS display
1.1 GHz quad-core Qualcomm Snapdragon 210 (MSM8909) processor with Adreno 304 GPU
1GB DDR3 RAM, 8GB internal storage, expandable memory up to 32GB with microSD
Android 5.1 (Lollipop)
Dual SIM
5MP autofocus rear camera with LED Flash
2MP front-facing camera
3.5mm audio jack, FM Radio
4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
2000mAh battery

Micromax Canvas Fire 4G

4.5-inch (854 x 480 pixels) FWVGA IPS display
1GHz quad-core MediaTek MT6735M 64-bit processor with Mali-T720 GPU
1GB RAM, 8GB internal storage, expandable memory up to 32GB with microSD
Android 5.1 (Lollipop)
Dual SIM
5MP autofocus rear camera with LED Flash
2MP front-facing camera
3.5mm audio jack, FM Radio, Dual front-facing speakers
4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
1850mAh battery

Micromax Canvas Play 4G specifications

5.5-inch (1280 x 720 pixels) HD IPS display with Corning Gorilla Glass 3 protection
1.2GHz quad-core Snapdragon processor (Snapdragon 410 likely)
2GB RAM, 16GB internal storage, expandable memory up to 32GB with microSD
Android 5.1 (Lollipop)
Dual SIM
13MP autofocus rear camera with LED Flash
5MP front-facing camera
3.5mm audio jack, FM Radio
4G LTE / 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
2820mAh battery

Commenting on the new launches, Mr. Shubhajit Sen, CMO, Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points. With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.”

He further added, “We would want to stay true to brand’s positioning of ‘Democratizing Technology’ and help in ‘Massification of 4G’ providing the access of 4G to all with our range of smartphones starting INR 6999/- to 10999/-. We are further looking to expand our LTE range and will be launching 5 to 6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels”

Micromax Canvas Blaze 4G Q400 and Canvas Fire 4G are priced at Rs. 6,999, each. The Micromax Canvas Play 4G is priced at Rs. 12,499. These smartphones come with double 4G data offer for Airtel customers for 6 months.