Micromax Canvas Smart LED TVs launched in India

Micromax today announced the launch of its first Smart LED TV range – Micromax Canvas Smart LED TV.  Smart TV range will be exclusively available on Flipkart in 32”, 40” and 50”, priced reasonably at Rs. 19,999, 29,999 and 42,999 respectively. Micromax will leverage its existing network of over 300 service centres for the new range.

The TV range will offer wireless smartphone control with an inbuilt Smart OS and preloaded Google Play Store. With built-in wifi, consumers can access the internet or run their favourite applications; the new televisions will offer consumers with a truly intuitive and interactive television experience.

With an aim to provide an impetus to the nascent Smart LED TV segment, which contributes up to 8% to the overall LED TV sales in the country, Micromax is set to create an ecosystem of connected devices by bringing alive the seamless experience across multiple screens. The Canvas Smart LED range comes with power packed smart features like Miracast, Mi Connect and Home-share, which gives the discerning consumers a SMART experience like never before.

Commenting on the launch, Mr. Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics said, “The world of television is constantly changing, with more choices and more connected devices than ever before.  We have witnessed a growing trend among the consumers to look for seamless transition between multiple connected screens in their everyday lives. Hence, we are revolutionizing the home entertainment experience with launch of our first Micromax Canvas Smart LED Television range for the people to discover SHARPER and SMARTER cinematic and connected experience.”

He added “In April this year, we announced our vision to be a leading consumer electronics brand by diversifying our product portfolio and moving into non-mobility segments. Having pioneered the smartphone eco-system in the country, we are best placed to offer customer led innovations with our deep understanding of the Indian consumer. With this launch, we are looking at capturing a market share of 12% in FY 17 and a revenue of INR 1500 crore making us one of the clear leaders in the category.”

Speaking on the launch, Sandeep Karwa – Head – TV & Large Appliances, said, “Flipkart has always aimed at providing a seamless experience to its consumers, working towards widening its reach as well as building on its product portfolio to offer the best experience to the consumer. The launch of its first Smart LED TV range- Micromax Canvas Smart LED TV, which will be exclusively available on Flipkart, has further consolidated our partnership with Micromax. We are excited to be the online platform for consumers amidst the technological transformation of home entertainment and provide them with a fulfilling and affordable shopping experience. We are certain that the new range of smart TVs by Micromax will receive a positive response and we look forward to continuing this partnership and focus on driving our efforts to consolidate this partnership further.”

Way too smart to be called an idiot box– With the inbuilt Smart OS, the new television range not only provides seamless viewing experience but gives the consumers an intuitive and interactive television experience. With built-in wifi, consumers can access the internet, watch online videos and run applications. By using the M! Screen feature, users can multitask, customize, share data on a home network via DLNA by simply pairing their smartphone/tablet with the television.

Upsize entertainment- Let your smartphone double as a TV remote, or even a handheld controller to play games, on the big screen with the new Canvas Smart LED TV range! Users can also seamlessly cast their mobile screen on the television to watch online videos.

 Wireless smartphone control – With the wireless smartphone control feature, the users can browse channels, media files or adjust the volume without having to get off their beds. The new range of television enables the users to enjoy the ease of using virtual mouse on their TV screen, with the handy track pad function.

Outsmart your old television with the Micromax’s all new Canvas Smart

Quick Boot: Boots the TV at 80% faster time than other SMART TVs in the market

Media: Consolidates all Media available at different locations in a single stack of Music, Video and Images

Frequently Visited Apps: Most visited apps will be displayed on top of the screen, which refreshes according to usage

Home Share: For network data sharing between members of a homegroup. Media like Videos, Music and Images can be shared via LAN or Wifi

Miracast: Users can cast the mobile screen on TV to watch internet videos like You tube and Netflix. No need to watch on small screen now

M! Screen/ M! Connect: Android application can be installed on Canvas

Smart phone that controls the CANVAS TV with the following options: –

• Smart Remote: A replica of TV remote on user’s Smart Phone.

• Track Pad: A virtual mouse on user’s Smart Phone

• Media Share: User can transmit his content on the Smart

• TV Mirror: User can take the TV screen to his Smart phone, to

• Game Control: User can control Android Games thru his Smart

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