Micromax to shut down YU Mobile Brand

Yu launched its first smartphone in 2014 which was Online Only brand from Micromax Now according to reportMicromax is going to shut down Yu

Quoting sources, some current employees and few ex-employees of the firm, TeleAnalysis reported, “Micromax has already discontinued YU Mobiles. The manpower and other units of YU have been merged into the parent company.”

The report further added, “YU Mobiles did not offer any replies to our queries on the discontinuation of the smartphone brand, and Rahul Sharma’s  ( Co- Founder Micromax) response was not convincing.”In the last three years, Micromax has launched four Yu smartphones but it has been almost a year since they have not launched a new smartphone.  Yunicorn was the last smartphone launched under the Yu Brand in May 2016.

On old smartphone inventory, the report said, “  Some devices are still available in the market  to be sold but customers are not buying the YU branded phones as  the operating system that runs on these devices – CyanogenMod – has been closed and stopped offering any more services or updates since December last year.”

The report also suggest that launching the Yu Brand was not a unanimous decisions as one of the members of decision-making body at Micromax on condition of anonymity said, “It was a wrong and whimsical decision at the first place and  none of the founding members of Micromax, except Rahul Sharma was in favour of carving out another brand from Micromax.”

Micromax is solely focusing on Micromax products. And the management felt this is the need of the hour as the company has been loosing grip on its market position to slew of Chinese brands including Vivo, Xiaomi, and Oppo. In IDC’s latest quarterly mobile tracker report, none of the Indian phone makers were featured in the top 5. From Micromax perspective also, the company is not doing good as it had not launched a single flagship product in the last 3 quarters. Micromax to launch new Phones in coming months

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Update: looks Like above report might be true as Yu is expected to launch Yureka Black Smartphone soon