Categories: Uncategorized

Mobile Operating System Adoption In India

CREO,  today unveils facts on the ‘State of Mobile Operating System Adoption In India’, through a research commissioned to CyberMedia Research. In a research on OEMs in the Indian market, which was carried across 158 different smartphone brands amongst over 1476 device models, 72% of Android Phone buyers did not get the latest Android OS or its features at the time of purchase in 2015. For a more robust understanding, an end-to-end study of 400 smartphone users across major cities was also conducted, which revealed that only 38% of Android users had updated their Android OS at least once.


 The OEM study clearly reveals that software updates, rather than hardware, emerges as the differentiator and is the future of Smartphones. The research further suggests that OEMs will have to adopt an experience driven approach enabled by OS features as the ‘spec-war’ reaches its peak.

The study of smartphone users on the other hand, reveals that some of the most common user expectations from an OS update  are “Performance Improvement” (77%) followed by “New Features” (57%).

Reinstating CREO’s focus on software experience, Sai Srinivas, CEO, says that  “Regular and relevant software updates ensure that the customer experience is always smooth. At CREO, we promise to release these updates every month, along with powerful and functional features, that give you an experience of A New Phone Every Month!”





The study on OEMs also goes on to reveal that most brands (95%) are only customizing the software at the UI level, which is cosmetic and affects only the OS’s appearance. Commenting on this, Sai adds that, “Most other available Android based OS’ in the market are mere skins of each other. What makes us different is that with our Operating System, we will stay true to the Stock Android UI which we all love, and instead work on building OS level features unheard of on any other Smartphone.”

Stay connected with us for more Tech News Facebook Twitter  Instagram YouTube

Recent Posts

Realme 15X 5G with HD+ Display launched in India for Rs 16,999

Realme has launched the Realme 15X 5G smartphone in India. Realme 15x 5G has a…

3 days ago

Xiaomi 17 Pro , Xiaomi 17 Pro Max Launched

Xiaomi has launched  Xiaomi 17 Pro and Xiaomi 17 Pro Max smartphones in China. Xiaomi…

1 week ago

Xiaomi 17 with 6.3-inch 1.5K Display, Snapdragon 8 Elite Gen 5 Launched

Xiaomi has launched the Xiaomi 17 smartphone in China. It has a 6.3-inch 1.5K OLED…

1 week ago

Xiaomi 15T, Xiaomi 15T Pro Launched

Xiaomi has launched the Xiaomi 15T and Xiaomi 15T Pro smartphones in Berlin. Both Phones…

1 week ago

Vivo V60 Lite 5G with Dimensity 7360 Turbo Launched

Vivo has launched the Vivo V60 Lite 5G smartphone. The Vivo V60 Lite 5G features…

2 weeks ago

Vivo X300 Series to launch on October 13

Vivo is all set to launch the Vivo X300 and Vivo X300 Pro smartphones in…

2 weeks ago