Categories: Uncategorized

OPPO to Unveil the “5x” Smartphone Photography Technology at MWC

OPPO set to announce its latest crowning achievement at the Mobile World Congress (MWC) 2017 – a 5x smartphone photography technology that will give users unprecedented ability to capture highly detailed images.

Speaking about the technology, Mr. Sky Li, VP, OPPO, MD of International Mobile Business & President of OPPO India, said, “OPPO’s relentless pursuit of perfection without compromise has given birth to a remarkable technological breakthrough that will change how the world perceives smartphone photography.”





Leadership in Smartphone Photography


In recent years, OPPO has been the leading smartphone photography through its innovative and user-oriented technology and products. The significant milestones OPPO has made defined technological trends that the industry followed.

This began in 2012 when OPPO started the trend of beautification of selfie pictures. OPPO was the first to offer pre-installed beautification feature in smartphone cameras on the Ulike 2 model. The beautification feature became highly popular among users and it has become a standard configuration on almost every Android phone today. OPPO has enhanced the software and the technology has evolved to Beautify 4.0.

This spirit of innovation continued to drive OPPO forward. In 2016, OPPO announced the ‘Selfie Expert’ F-series. The flagship model, the F1 Plus, was OPPO’s first device packed with a 16-megapixel front camera. In the same year, OPPO worked with Sony to co-develop the customized 1/2.8-inch IMX398 sensor for the R9s. The outstanding product performance and amazing user experiences placed OPPO as the leading brand in setting trends for smartphone photography.

The Next Breakthrough: The ‘5x’ Project

And in just one year, OPPO is set to unveil its next breakthrough smartphone technology, the ‘5x’ Project at MWC 2017 – the world’s largest gathering for the mobile industry.


Sky added, “This remarkable achievement is the result of an extensive, year-long R&D process, combined with OPPO’s unparalleled expertise in smartphone imaging technology. We chose MWC to unveil the ‘5x’ technology with the belief that we can inspire the industry to aim higher, and continue to create pioneering products that give amazing experiences to consumers.”

 OPPO is currently the No. 1 smartphone brand in China with 16.8 percent market share, and the world’s fourth best-selling smartphone brand for the second year running, according to IDC.In India, the brand became the second largest smartphone player in offline market by sales volume, hit a 10.9 percent share basis GFK data. OPPO was also the first brand which launched selfie focused phones. With Selfie Expert F1, F1 Plus and latest F1s, the brand has created selfie trend across the country.

OPPO’s booth at MWC is D31 in Hall 3.

SHARE

Stay connected with us for more Tech News Facebook Twitter  Instagram YouTube Android App Subscribe by Email

Share
Published by
Tech Updates

Recent Posts

Moto G56 5G, Moto G86 5G, Moto G86 Power 5G Launched

Motorola has launched the Moto G56 5G, Moto G86 5G, and Moto G86 Power 5G…

2 days ago

Vivo S30, Vivo S30 Pro launched

Vivo has launched the Vivo S30 and Vivo S30 Pro mini smartphones in China. Vivo…

3 days ago

Realme Neo7 Turbo with Dimensity 9400e, 7200mAh Battery launched

Realme has launched the Realme Neo7 Turbo smartphone in China. Realme Neo7 Turbo has a…

3 days ago

Tecno POVA Curve 5G with Dimensity 7300 Ultimate Launched in India for Rs 15,999

TECNO just launched Tecno POVA Curve 5G smartphone in India. Tecno POVA Curve 5G has…

3 days ago

One UI 8 beta update for Samsung Galaxy S25 series

Samsung has started rolling out One UI 8 beta update based on Android 16 for…

4 days ago

Motorola Razr 60 Launched in India for Rs 49,999

Motorola has launched Motorola Razr 60 flip phone in India. It has a 6.96-inch FHD+…

4 days ago