Samsung announces transparent and mirror OLED displays

Samsung has just announced two new and unique displays – one is a transparent display while the other one is a mirrored display.

The mirrored display shows the reflection of anyone who stands in front of it and also adds an augmented reality overlay. For example if someone is standing in front, the display can add a necklace or a pair of glasses to the persons neck or face respectively.

The transparent display allows displaying content on the screen while still having the background visible. As seen in the first photo, there is an advertisement being displayed on-screen but also being able to see whatever is behind the display.

Samsung Display’s Mirror OLED display panel, with its more than 75 percent reflectance level, delivers at least 50 percent higher reflectance than competitive Mirror LCDs now in limited availability and a much improved color gamut (over 100 percent vs. around 70 percent of NTSC), as well as an exceptionally high contrast ratio (over 100,000:1 vs. 4,000:1) and a much faster response time (under 1ms vs. 8ms) than LCD transparent panels. In addition, the new mirror display technology does not need the ambient backlight for displaying on-screen images that LCD technology requires.

Samsung Mirror Display, the new Samsung Transparent Display will visually accentuate the gesture and voice control of Real Sense™ 3D-rotatable viewing systems, with OLED’s vibrant Full HD video playback. .

Both the displays have Intel’s RealSense 3D technology built into them and Samsung apparently plans to implement the mirror display into fitting rooms to offer a virtually enhanced experience. Customers can simply stand in front of the display and then see how a particular item of clothing or jewellery looks on them then decided whether to actually try or buy.

Samsung’s displays are sharper and offer upto 40% of transparency which is much higher than what its competitors offer. Both these displays are more of concepts that displays Samsung’s technology rather than actual products directed towards consumers. Before it makes its way to customers, we are likely to see it being used in businesses and other organisations.These are two interesting products whose technology can be used well if adapted to smaller screens as well.

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