Yu Televentures Pvt Ltd, a subsidiary of Micromax Informatics Ltd, has plans to sell about half a million (5 lakh) of its newly launched YUNIQUE smartphones by Diwali this year.
“We want to become the number one online brand of smartphones in India with our new launch targeted at youth in the age group of 15 to 25 years by offering them the most affordable 4G LTE phone with the best features in the price range,” Chief Operating Officer of Yu Televentures, Amarinder S. Dhaliwal, said here on Thursday.
The company that came into existence last December had already sold about one million smart phones through its previous three brands of YUREKA, YUREKA PLUS AND YUPHORIA, Mr. Dhaliwal claimed, adding that Yu was the first and only mobile brand in the country that had pioneered onsite doorstep service in 283 cities. “We believe that service is a big differentiator. We are providing handset replacement for in-warranty customers and customer service at the doorstep to out-warranty customers,” he stated.
With the launch of YUNIQUE, Yu Televentures is introducing over 825 authorised service centres across 600 cities, where customers can walk-in for software support, drop their handsets if they have any problem, and get a replacement at their doorstep,” Mr. Dhaliwal said, adding that the service would be extended for all Yu devices soon.
About the new launch, General Manager (Devices) Saurabh Sharma explained that the smartphone would come with 4.7-inch HD-IPS display with a new version of gorilla screen, 64-bit Qualcomm Snapdragon 410, 1.2 GHz quad-core processor, 1 GB RAM, 8 GB ROM, 8 MP rear/2MP front cameras and 2000 mAh battery. The YUNIQUE phone is priced at Rs. 4,999 and is exclusively available on Snapdeal.
Registrations for the first flash sale scheduled for September 15 began on September 8, Mr. Dhaliwal stated.We are providing handset replacement for in-warranty customers and customer service at the doorstep to out-warranty customers