Did you know that 76% of consumers look for a business’ online presence before visiting the physical store? Indeed, if you’re a small business owner, you must have an engaging social media and an optimized business webpage. You need the former to ”humanize” your brand and the latter to gain more exposure, boost your sales, and gain an advantage over competitors.
1. Include Social Media in Your Digital Marketing Strategy
While most business owners are aware of the value of social media, many tend to overlook it during busy times. So, be realistic about how long you can spend time on Twitter, IG, or whatever platform you use. This will help you sustain your business& online presence.
Keep in mind that an outdated profile won’t be useful to consumers. If your time is limited, focus
on managing an account in a platform that works for your business and sticks to a posting
schedule. Also, don’t be afraid to get creative. If you are targeting Millennials or Gen Z, come up with memes with entertaining captions to boost your engagement rate. Your prospects will enjoy it,
and you’ll stand out among competitors.
Here’s another marketing strategy that could work for a broader audience: video content. If you
recently checked out any social media platform, you probably noticed video posts within the first
10 seconds. This happens because video content usually performs better with most algorithms.
Plus, you can upload the same video on various social media. Sure, quality content might be
more time-consuming than taking a picture, but its reach across multiple platforms means greater
ROI.
a single video on different platforms. Brands and influencers do it. So, give it a go too.