Did you know that 76% of consumers look for a business’ online presence before visiting the physical store? Indeed, if you’re a small business owner, you must have an engaging social media and an optimized business webpage. You need the former to ”humanize” your brand and the latter to gain more exposure, boost your sales, and gain an advantage over competitors.
If you need tips to create a great digital marketing strategy, you're in the right place. Continue to
read to learn more.
1. Include Social Media in Your Digital Marketing Strategy
While most business owners are aware of the value of social media, many tend to overlook it during busy times. So, be realistic about how long you can spend time on Twitter, IG, or whatever platform you use. This will help you sustain your business& online presence.
Keep in mind that an outdated profile won’t be useful to consumers. If your time is limited, focus
on managing an account in a platform that works for your business and sticks to a posting
schedule. Also, don’t be afraid to get creative. If you are targeting Millennials or Gen Z, come up with memes with entertaining captions to boost your engagement rate. Your prospects will enjoy it,
and you’ll stand out among competitors.
Here’s another marketing strategy that could work for a broader audience: video content. If you
recently checked out any social media platform, you probably noticed video posts within the first
10 seconds. This happens because video content usually performs better with most algorithms.
Plus, you can upload the same video on various social media. Sure, quality content might be
more time-consuming than taking a picture, but its reach across multiple platforms means greater
For example, IG Reels and TikTok have similar intent and use the 9:16 format. So, you can post
a single video on different platforms. Brands and influencers do it. So, give it a go too.
2. Effective Business Marketing: Blog Content
Are you thinking of having a business blog? Then, keep in mind short posts aren't necessarily
better than longer ones.
In-depth, long blog posts tend to generate higher success rates in converting prospects into
customers than short blogs. So, stand out from competitors with blog posts with 1k words or
more. You’ll watch your business page gain more exposure on Google ranks.
Do you need ideas? You can discuss your latest product in your blog and show prospects your
behind-the-scenes. It will help you be found more easily on Google as blogs can boost SEO.
Don’t forget to consider Google search intent when picking your SEO keywords. It will help
your business build credibility and satisfy online audiences. Plus, you’ll better analyze the chance
to rank for a keyword.
3. Optimize Your Website for Mobile
One of the best digital marketing strategies you can invest in is an optimized business page for
mobile. Your prospects and customers need to have a decent mobile experience if you want to
cultivate consumer loyalty.
In the end, you want consumers to spend less time sighting and more time clicking and buying.
So, if needed, pay a web designer to ensure a mobile responsive website.
Digital Marketing Strategy
A digital marketing strategy allows you to get to know your consumers better, reach out to
customers worldwide and target your audience at the right time. Plus, you’ll be able to chat to prospects at every buying process stage and create brand loyalty. So, leverage on marketing strategies! You can only win.