Apple will now charge Rs 2,000 (plus taxes) for any user with an iPhone 6 or later, whose battery needs to be replaced. This is down from approximately Rs 6,000 (plus taxes) the company charged earlier.
Apart from slashing the battery replacement prices, Apple has promised to be more transparent about how it handles power optimisation of iPhones. The company will roll out an iOS software update in early 2018 to give users more “visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance”.
“First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that,” said Apple.
Apple disclosed that it had introduced the power optimisation through iOS 10.2.1 update in order to prevent unexpected shutdowns on iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, and iPhone SE.
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