Micromax has partnered with MediaTek, announced Canvas Fire 4G

Micromax has partnered with MediaTek to introduced Canvas Fire 4G, the company’s latest smartphone in the Fire series, powered by 1GHz quad-core MediaTek MT6735M 64-bit processor. Micromax also announced that it will launch a device powered by the latest MediaTek Helio X10 SoC.

The Micromax Canvas Fire 4G will have a 4.5-inch display, run on Android 5.1 (Lollipop), pack a 5-megapixel auto focus rear camera with LED flash, 2-megapixel front-facing camera, 1GB RAM, 8GB of internal storage with expansion slot, dual front-facing speakers and as the name suggests, 4G connectivity with support for 4G LTE bands (TDD B40 2300MHz and FDD B3 1800MHz) for India. Micromax has not announced the pricing or availability of the smartphone yet.

Commenting on the announcement and partnership, Vineet Taneja, CEO, Micromax Informatics, said:India is at the cusp of digital revolution and at Micromax Informatics we have been putting in concerted efforts to bring the best in class 4G LTE smartphones to take Internet usage to an unprecedented level. Today’s partnership exemplifies the same endeavor and we are delighted to partner with MediaTek for its Helio Family. We have always endeavoured to offer products based on certain needs of the consumer. Moving forward, we will lead the 4G adoption in the country by converting all our popular value Canvas series to 4G. Canvas Fire 4G is the first in a series of such launches.

Dr. Finbarr Moynihan, General Manager of International Sales, MediaTek, said:India is the next 4G LTE smartphone battleground and key to MediaTek’s mission to power billions of devices globally. With MediaTek’s wide portfolio of LTE products from entry to premium, we have the right business and technology strategy, along with local collaborations to make LTE a reality for Indian consumers. The technology is going to change to higher speeds and networks and MediaTek is pleased to collaborate with Micromax Informatics to deliver a stable and affordable 4G handset experience.

4.5 inch Display
1.0 GHz Quad-Core ARM Cortex A53 with MediaTek MT6735M chipset
1GB RAM and 8GB ROM
5MP Rear Camera and 2MP Front Camera
Android 5.1 Lollipop OS
Dual-Firing speakers
4G LTE connectivity, LTE CAT 4, Upto 150Mbps download

Micromax also announced that they will be launching 3 more affordable 4G enabled smartphones with MediaTek chipsets in September and another 5 devices with Helio range of Chipsets by Diwali.