India’s second-largest operator Vodafone Wednesday launched a double validity on pre-paid rate cutter packs.

The offer on rate cutter pack will enable customers to talk more at affordable price and an opportunity to double the validity of the product at a nominal cost of Rs 7.00, the telco said in a statement.

This offer, according to Vodafone will be applicable to all its pre-paid customers across all 22 operational circles across India, starting Thursday.

All pre-paid Vodafone customers can avail this offer through special offers section on the Vodafone website and My Vodafone app and can choose to double the validity of the selected voice rate cutter pack by paying just Rs 7.Vodafone Mumbai subscribers can avail this offer from Wednesday.

“Over 60% of the Vodafone Mumbai revenues are contributed by voice plans. Double Validity is yet another customer centric initiative from Vodafone, conceptualized with the objective of ensuring our customers have control on how they utilize their plan and get full value for money,” Ishmeet Singh, Business Head- Mumbai, Vodafone India said.

In order to enhance awareness and adoption of the Double Validity offer, Vodafone is also launching a marketing campaign across retail, TV and digital spaces.

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