Micromax Canvas Silver 5 which is the successor of Micromax Canvas 4 which was launched two years before.it is priced at Rs 17,999 is now available to buy
Micromax Canvas Silver 5 features a 4.8-inch HD AMOLED display with Gorilla Glass 3 protection powered by a 1.7 Ghz Qualcomm Snapdragon 40 processor Coupled with 2 GB of RAM. On storage it comes with 16GB of internal storage expandable upto 32GB via microSD card. Dual SIM device runs on Android 5.0 Lollipop out of box. On camera it comes with 8MP camera with a Sony IMX219 sensor and blue glass filter. Canvas Sliver has 5 mp front camera. The phone features NXP Smart power amplifier and Dirac HD sound. On connectivity it includes 4G,WiFi, Bluetooth,GPS. The device is packed with 2000 mAh battery. the device has a 5.1mm thickness and weights 97grms the devce looks sleek quite slim and light.
Speaking on the association, Mr Shubhajit Sen, Chief Marketing Officer, Micromax said, “Micromax Canvas Sliver 5, the slimmest and the lightest phone ever, deserved a campaign that could become the most entertaining ever. That’s why, we have teamed up once again with Hugh Jackman, best known for his role as Wolverine. The strategy was to elect Jackman to introduce the slimmest phone ever, in all our communication. Hugh’s dynamic fearless personality, our creative appetite for technology, keen consumer insight combined with our innovation engine makes this a very powerful partnership. As we further look to strengthen our footprint across the globe, this is an ideal association for us to build on the audience connect as he is the leading name in the entertainment industry in the world.”
Talking about the association with Micromax, Hugh Jackman said, “It’s a pleasure to work with Micromax once again. This time on their campaign for the slimmest phone to date, the Micromax Canvas Silver 5.”
Mr Amer Jaleel, NCD, Lowe Lintas and Partners said, “We wanted to give Micromax consumers a thrilling ride with a favourite star. The fact that Hugh gets himself out of a sticky situation using the slimness of the phone provided exactly that opportunity. We crafted the film to look like a movie. We designed the experience to be one where the slimness is an after-realisation. It’s ‘Oh so that’s what was happening with the phone’ rather than ‘Oh look how he’s using the slim phone’.”
4.8-inch (1280 x 720 pixels) AMOLED Full Lamination display with Corning Gorilla Glass 3 protection
1.2 GHz Quad-Core Snapdragon 410 processor with Adreno 306 GPU
2GB DDR3 RAM, 16GB internal memory
Android 5.0 (Lollipop)
Single nano SIM
Dimensions: 141.9×68.1×5.1 mm; Weight: 97g
8MP rear camera with LED flash, Sony IMX219 sensor
5MP front-facing camera
4G LTE/ 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
2000mAh battery