Amazon Launchpad goes official in India

Amazon India today launched oAmazon Launchpad in India. The global program showcases innovative products from startups to customers. This program will make it easier for Indian Startups to launch, market, and distribute their products to Amazon customers across India and around the world through a dedicated store.

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The new Amazon Launchpad store on Amazon.in features over 400 innovative products ranging from Wearable Technology, Smart Homes, Food & Beverage, Health monitoring, Educational Toys & more. Over 25 Indian Startups have already joined the program and are looking forward to leverage Amazon’s marketplace expertise and infrastructure to create awareness and drive sale. Witworks, Leaf Wearables, Ducere Technologies, Seventh Sense Technologies are some of the featured Indian Startups.

Amazon Launchpad has tied up with various partners operating in the ecosystem, such as DIPP’s Start Up India initiative and will offer Startups a streamlined on-boarding experience, access to custom product pages with unique content, marketing support to aid product discovery, and access to Amazon’s global customer base & fulfillment network.




Globally, Amazon Launchpad works with more than 100 venture capital firms, crowd-funding services, and accelerators/incubators. In India, Amazon.in has partnered with Startup India, NASSCOM 10,000 Startups and Indian Angel Network (IAN), amongst others, to help identify and enrol Startups from their network/portfolio. Amazon.in has also roped in a few strategic partners such as NITI Aayog, Government of Maharashtra, Government of Telangana and TiE. Any startup that is interested in participating in Amazon Launchpad can apply online through the application page. If a startup is not supported by the current partner network, the application shall be evaluated by Amazon.in for the startup’s fitment to the program.



Amit Agarwal, VP and Country Head, Amazon India said, Amazon has always encouraged and supported innovation. By bringing Amazon Launchpad to India, we are excited to support the Government’s ‘Start-up India’ initiative and encourage innovation from the Indian start-up community. India has great minds which invent amazing products and we will support their growth by helping customers discover their new products not just in India but other countries around the world. We hope that Amazon Launchpad has a positive impact on the economy by further promoting ‘Make in India, adding further impetus to the current interest in Indian Startups and also creating additional employment opportunities.

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