Videocon Telecom has roped in model-actress Gauahar Khan as its brand ambassador.With the new brand face that reflects the aspirations of young India, Videocon Telecom, the telecom arm of the Indian conglomerate Videocon Group, intends to connect with the forward-looking, modern youth segment and extend its presence in the market.
“Gauahar signifies a positive vibrancy, bold attitude, sense of dedication and reflects our brand spirit – young, vibrant, and cool. She represents the youth of today who are independent, expressive, confident, and carefree and brand conscious. Going apt with the same, this association has been established to connect with the youth consumers at ground level,” Arvind Bali, director and CEO, Videocon Telecom, said in a statement.
In a short span of two years, Videocon Telecom brand has emerged as one of the most preferred and fastest growing telecom players attaining the trust of over 10 Million consumers. The telco has attained leading position in its 4 operating circles with clear incremental customer market share leadership in Punjab and Haryana Telecom circles. Gauahar Khan’s popularity and immense youth appeal shall complement young and vibrant brand like Videocon Telecom, which engages the mass consumers via its innovative and excellent telecom services, adds the statement of the company.
Gauahar is looking forward to the association as well. “Videocon Telecom always strives to bring something new and that is what I love to do in my reel and real life. The company shared their future plans with me, including their 4G rollout plans and ambition to come back as a pan-India player. I was actually delighted to hear that,” said the “Ishaqzaade” actress.