Micromax has launched two smartphones under the Vdeo Range – Vdeo 1 and Vdeo 2, which is a complete package with 4G VoLTE. The smartphones also come with a pre-bundled Reliance Jio SIM, which offers three months of unlimited free data and voice calling option to all the Vdeo users.
With Google Duo, pre-bundled Reliance SIM, 4G VoLTE, the company wants the consumers to immediately start enjoying the benefits of both 4G and the Duo App. The smartphone will power the next phase of smartphone adoption in the country by hand-holding consumers to upgrade to smartphones. In the coming months, the company will be extending the Vdeo range with the introduction of Vdeo 3 and Vdeo 4.
Commenting on the launch, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “At Micromax we thrive on our understanding of the Indian consumer, consistently deriving insights and delivering innovative products to the market. 2016 has seen a marked slowdown in the long term trend of Feature Phones users shifting to Smart Phones. Two barriers we identified were perceived high cost of data and a lack of a differentiated mass-use case. With the launch of the Vdeo range we have focused on these issues. We believe Video calling that is as simple as making a voice call, in a stable environment, will be a strong use case especially in smaller towns. This feature, coupled with free internet connectivity with the pre-bundled Reliance Jio SIM is a compelling proposition that will accelerate the switch from feature phones to Smartphones. Our leadership position and strong brand equity has allowed Micromax, for the first time in the industry, to bring together key players in the eco-system to deliver a complete solution for our consumers.”
He added “Of course, the Vdeo range is fully loaded with best-in-class features for an entry level Smartphone – including 4G VoLTE, Android Marshmallow, Quad core processors, great battery performance and housed in a premium and stylish metal body. We are extremely proud that we have managed to deliver this bundle of features in phones priced under Rs 5000. ”
Micromax’s Vdeo range, Vdeo 1 & Vdeo 2 feature a 4-inch & 4.5-inch WVGA & FWVGA display powered by a 1.3 GHz Quad Core processor with 1GB of RAM and 8GB of internal storage.Dual SIM device Vdeo 1 & Vdeo 2 come pre-loaded with Android Marshmallow 6.0 The smartphones also sport a 5MP rear camera and a 2MP front camera. Vdeo 1 is packed by a 1,600 mAh battery whereas the Vdeo 2 features a larger 1,800 mAh battery.
Micromax Vdeo 1 is Priced at Rs. 4,440 and Vdeo 2 is priced at Rs. 4,990 respectively.
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