The primary objective of this consumer offer is to engage with consumers at a closer level and strengthen brand connect for Panasonic this festive season. The Great Couple offer allows the customer to celebrate the festivities with assured gifts from Panasonic.
With the Panasonic festive offer the customer has an option to select from 2 movie tickets or 2 coffees or 2 pizzas. In addition, the customer will get a discount voucher for online shopping. The Great Couple offer aims to target couples and is valid from 10th September to 10th November 2016 available at stores across the country.
Speaking about the Panasonic Smartphone Consumer offer, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic said, “This festive season we want to make our customer feel special. We have introduced this special festive consumer offer to spread more fervor amongst our consumers, offering them yet another reason to purchase Panasonic Smartphones. Our focus for this offer will be working couples who will spend quality time with each other this festive season with our offers. Panasonic T series has been loved by our customers and this offer comes as an add on to the festive feeling for our customers.”
“Panasonic sold 20 lakh smartphones last year and we plan to double the figure by aggressively expanding distribution network and launching more phone models”, he added.
In FY16-17 Panasonic Smartphones the company expects 600 crore INR sales from September– November 16, targeting a growth of 200% growth over corresponding period last year
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