Micromax Canvas Mega E353 and Canvas Mega 4G Q417 launched in India

Micromax today announced the launch of its new series of smartphones ahead of Christmas–Canvas Mega series to propel the growth of the phablet category. The two new smartphones under the Mega series- Canvas Mega E353 and Canvas Mega 4G Q417

Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics said, “Phablet market has grown exponentially in the last quarter with over 200% growth in the segment. With more than 70% of neo-users in the age group of 15-24 years extensively streaming videos on their smartphones; the growth of phablet market has been triggered exponentially. At Micromax, we believe that large screen smartphones will surely address some major consumers’ pain points by providing users with a better viewing experience and more productivity on-the-go. With the launch of the Mega series, we’re reinforcing our commitment to bold and fearless innovation that meets the needs of our consumers.”He added “Going forward, with the increase in consumption of innovative content lon the move in tier 2-3 cities as well, Micromax will focus on 5.5-inch smartphones and strengthen its existing portfolio to offer an immersive internet and entertainment experience to our consumers.”

Micromax Canvas Mega 4G Q417