Fossil announces its latest activity trackers, smarter analog watches and slimmer Android Wear smartwatches at the 2016 Fossil Global Exposition. Coinciding with Baselworld in Switzerland, the latest additions to its Fossil Q line of devices strike the perfect balance of fashion and function.
Next generation activity tracker Q Motion complete with sleep tracking, water resistance and smart tap technology; slimmer Android Wear watches (Q Marshal and Q Wander respectively); and a smarter analog watch, which infuses technology into a traditional timepiece unlike any other. These devices will become available to customers between early summer and fall 2016.
“We love the digital influence on our world today! It opens up a more direct dialogue with our customers, allowing us to design products and update technology in a much more impactful way,” said Jill Elliott, chief creative officer. “Customers want to be connected to the world around them, and are eager to access information about daily activities, filtered content and their social networks. The expanded Fossil Q line brings creativity, curiosity and connectivity through smarter watches and trackers that enhance their personal style.”
Q WANDER AND Q MARSHAL
With their touchscreen displays, refined steel and classic leather accents, Fossil’s newest display smartwatches—Q Wander and Q Marshal—pack the power you need to efficiently accomplish all your daily tasks in a smaller, sleeker package. the cases are now 44mm and 46mm, and have a silicone strap option giving Fossil’s latest Q devices a versatile edge and making them the perfect addition for your everyday style.Q Wander features a soft curving, multi-finish case with artfully sculpted wire lugs, making it both beautiful and functional. The interchangeable genuine leather strap provides the style and comfort customers have come to expect from a watch.Q Marshal features a rugged case along with design updates like a striking navy blue plated case paired with vintage-inspired leather straps.
Q MOTION—ACTIVITY + SLEEP TRACKER
Fossil introduced an activity tracker last fall that notifies you of calls and texts, in addition to tracking your activity. This summer, Fossil is adding the latest generation—Q Motion—an affordably priced tracker that takes it to the next level. This device also sends you notifications of calls, texts and activity thanks to haptic vibrations and multi-color LED lights.In addition to tracking your sleep and activity, Q Motion features smart tap technology—a revolutionary way of interacting with the world around you. With Q Motion, a simple tap plays your favorite music, finds your phone or helps you take that perfect selfie.No need for recharging Q Motion as its coin cell batteries keep it powered for up to six months. Additionally, it’s water resistant for up to 50 meters, and features a sleek new cylinder design and interchangeable straps.Q Motion will be available this summer starting at $95 (US).
SMART ANALOG WATCHES
Fossil’s smarter analog watches alert you to incoming calls as well as notifications from your closest contacts with just the turn of the watch hands. It also tracks everything from steps to calories, sleep, automatic time zone updates, a second time zone (seen in the sub-eye on the analog dial), and connects to an Android smartphone or iPhone device via Bluetooth®. Like Q Motion, these analog smartwatches feature a smart button giving users the ability to control the world around them. These smart analog watches are the ultimate convergence of fashion and technology, bringing together the elegance and simplicity of an analog watch with the latest technology of a smartwatch—in four unique watch platforms.
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