itel, the hi-tech innovative brand for the Indian consumers from Transsion Holdings Conglomerate, has been met with an overwhelming response and enthused consumer base in their first quarter. Itel marked its first grand milestone in India by selling over more than 1.4 Million handsets operating in only 11 states.
According to the latest CMR (Cyber Media Research) report Itel garners close to 2% market share in Feature phones category in its first quarter of operations in India, holding 6th position in the overall Feature phone segment. Itel achieved the milestone within couple of month of its operational launch.
Itel has announced 15 products till now with Eight feature phones and seven Smartphones which include feature phones priced as less than INR 2,000 and Value-added smartphones for less than INR 10,000.
After a very successful first phase launch in northern markets, Itel has also ushered its second phase retail roll-out in Madhya Pradesh, Orissa, Chhattisgarh, Maharashtra, Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Arunachal Pradesh, Assam, Meghalaya and Tripura. It5311 along with the entire range of itel Mobiles will now be retailed in 24 states in India.
Brand itel has recently ranked as 51st in Brand Africa 100 Most Admired Brands 2015 by Africa Business Magazine, Africa’s largest business magazine. The distinction was achieved for its contribution in improving the lives of the African people.
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