Beginning of year 2016 will see the arrival of another popular brand of China setting its foothold in India. Letv of China has announced during an event in Beijing that it will be starting operations in India in early Janaury, 2016.
We expect that the Letv of China will enter India with LE 1S smrtphone which was launched in China two days ago. During the launch event, Letv also showcased its 120-inch uMax Super TV, which is the most expensive TV in the world and is priced equivalent to approximately Rs. 51 Lakhs.phone is expected to be launched in the range of Rs. 11,000 in India.
5.5-inch (1920 x 1080 pixels) in-cell display with 500nits brightness
2.2GHz Octa-Core Mediatek Helio X10 (MT6795T) processor with PowerVR G6200 GPU
3GB LPDDR3 RAM, 32GB eMMC5.0 internal memory
Android Lollipop based EUI 5.5
Dual SIM (nano + micro)
Dimensions: 151.1x 74.2 x 7.5mm; Weight: 169g
13MP rear camera with LED flash, f/2.0 aperture, ISOCELL sensor, PDAF, 4K video at 30 fps, 720p at 120 fps
5MP front-facing camera, Samsung S5K5E2 sensor, 85-degree wide-angle lens
Dolby audio, Dirac HD audio technology
4G LTE / 3G HSPA+, WiFi 802.11 ac/a/b/g/n (2.4GHz / 5GHz), Bluetooth 4.0 with APT-X, GPS, USB 2.0 Type C, MHL 2.0
3000mAh battery
Letv also has plans to take part in Make in India programme of Government of India and the company would also be looking at setting up production lines as well as R&D centres in India.
The Beijing based Letv said that it would be looking at replicating its highly successful content-device ecosystem in the country, providing users with a whole new entertainment based experience. It will be providing Indian consumers with local entertainment based content such as movies and TV shows and for this it would be forging partnerships with local content providers and creators to create the first of its kind entertainment and content based ecosystem in India.