Micromax has launched new smartphones in the Bolt series that includes, Bolt S302, Bolt Q331 and Bolt Q338. All these smartphones have dual SIM support and 3G connectivity. Micromax has roped in the stand-up comedian, Kapil Sharma for North and Rana Daggubati for South to promote the phones through series of ads. These phones come pre-loaded with Firstouch, a patented translator functionality app to translate from English to local languages and vice versa, and has option to access Apps in App Bazaar in local language.
Micromax Bolt S302
Micromax Bolt S302 feature a 4-inch (800 x 480 pixels) TN display powered by a 1GHz single-core Spreadtrum SC7715 processor coupled with 512MB RAM and 4GB internal memory which is further expandable memory up to 32GB with microSD. Dual SIM device runs on Android 4.4 (KitKat) OS. It has 2MP fixed-focus rear camera with LED Flash and 1.3MP front-facing camera. On connectivity include 3G,WiFi 802.11 b/g/n,Bluetooth 3.1, GPS. the device is packed by a 1450mAh battery.
Micromax Bolt Q331
Micromax Bolt Q331 feature a 5-inch (854 x 480 pixels) IPS display powered by a 1GHz quad-core Spreadtrum SC7731G processor with Mali 400 GPU coupled with 512MB RAM and 4GB internal memory which is further expandable memory up to 32GB with microSD. Dual SIM device runs on Android 4.4 (KitKat) OS. It has5MP rear camera with LED Flash and 2MP front-facing camera. On connectivity include 3G,WiFi 802.11 b/g/n,Bluetooth 4.0, GPS. the device is packed by a 2000mAh battery.
Micromax Bolt Q338
Micromax Bolt Q338 feature a 5-inch (1280 x 720 pixels) HD display powered by a 1.3 GHz quad-core MediaTek 6580 processor with Mali 400MP2 GPU coupled with 1GB RAM and 8 GB internal memory which is further expandable memory up to 32GB with microSD. Dual SIM device runs on Android 5.1 (Lollipop) OS. It has 8MP auto focus camera with LED flash and 5 MP front-facing camera. On connectivity include 3G,WiFi 802.11 b/g/n,Bluetooth 4.0, GPS. the device is packed by a 2000mAh battery.
Commenting on the launch of the new Bolt phones and new campaign, Shubhajit Sen, CMO, Micromax Informatics, said:Around 70-80 million Indians convert from their feature phones to smartphones every year and more and more consumers will use a smartphone for their initial computing and Internet needs leapfrogging the PC and laptop generation. We believe that smartphones will play a significant role in meeting PM’s ‘Digital India’ vision to connect the next billion. Micromax, being a front runner in the sub 7.5k mass segment handsets, has taken a step ahead in its philosophy of democratizing technology to the masses and has come up with a special program to enable the consumers to take the next technological leap towards the smartphones from feature phones.
Commenting on the partnership, Brian Acton, Co-Founder of WhatsApp, said:WhatsApp is excited to partner with Micromax as it continues to offer affordable innovations that enable connectivity. With over 900 million active users around the world and India being an important part of that, we remain focused on helping people communicate in a way that has become a part of everyday life. We are pleased to be working together with Micromax in this unique offering so that people in India can stay connected with their friends and family both in India and abroad.
Micromax Bolt S302 is priced at Rs. 3,199, Bolt Q331 is priced at Rs. 4,999 and the Bolt Q338 is priced at Rs. 6,499. All the latest Micromax Bolt smartphones come with 200MB of free data for WhatsApp usage or talk time worth Rs. 40 per month for five months for Airtel customers. You can activate the offers by heading to offers.airtel.in from the phone’s browser.