Micromax has launched the Micromax Canvas Xpress 4G , the company’s latest smartphone in the Canvas series. It has a 5-inch HD IPS display, is powered by a1 GHz Quad-core MediaTek MT6735P processor with Mali-T720 GPU coupled with 2GB RAM and 16GB internal storage.
Dual SIM device runs on Android 5.1 (Lollipop). It features a 8MP rear camera with OmniVision sensor and an LED flash, on the front it has a 2MP front-facing camera for selfies and video calls.The device is packed by a 2000mAh battery.It will be available through open sale starting today via Flipkart. The company is also offering Airtel double data for the first six months for Aitel customers.
Speaking about the launch, Mr. Vineet Taneja, CEO, Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most attractive price to specification ratio. Our partnership with Flipkart to launch Xpress series of smartphones has been the most successful one. And with the launch of Xpress 4G on Flipkart, we are adding yet another gem to our Xpress series in line with our vision to making 4G accessible to the masses. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country. The launch reinforces our commitment to leapfrog the consumers’ journey from 2G to 4G and break the organic trend of moving from 2G to 3G and then 3G to 4G.”
“With the belief that great technology does not come at a price, we already have 13 products under the Micromax brand in our 4G portfolio ranging from 6499/- to 14999/-. We are further looking to ramp up our 4G portfolio and 30% of our smartphones are already 4G capable. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country,” he added.
Mr. Ankit Nagori, Chief Business Officer, Flipkart, said, “Micromax has been at the forefront of offering new-age smartphones in the Indian market. We are excited to partner with Micromax once again to launch their most affordable 4G mobile. Today, three of four phones that we sell on Flipkart are 4G phones, denoting 4G’s growing popularity and demand. With this in mind and Xpress-4G’s superior technological capability, we are sure our customers will be delighted with this new offering from Micromax.”
Micromax has taken up the task to boost 4G adoption in the country by making a full range of 4G enabled smartphones available taking its portfolio to 13 devices. The consumers can chose from a diverse portfolio, right from the Canvas Knight 2 and Canvas Sliver 5 which are the premium devices to the Canvas Nitro 4G, Canvas Fire 4G, Canvas Blaze 4G, Canvas Mega 4G, Canvas Play 4G and now the Canvas Xpress 4G as its first online only LTE enabled smartphone for the millennials.
5-inch (1280 x 720 pixels) HD IPS display with Corning Gorilla Glass 3 protection
1 GHz Quad-core MediaTek MT6735P processor with Mali-T720 GPU
2GB RAM, 16GB internal memory, expandable memory up to 32GB with microSD
Dual SIM
Android 5.1 (Lollipop) OS
8MP rear camera with dual LED Flash, 1/3.06-inch OmniVision OV13850 sensor, Largan 5P lens
2 MP front-facing camera with OmniVision OV2680 sensor
3.5mm audio jack, FM Radio
4G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS
2000mAh battery
Micromax Canvas Xpress 4G is priced at Rs. 6,599