Micromax has introduced a new range of Air conditioners to expand its footprint into the AC market. The range of AC’s including 7 split ACs – three Split ACs in the Wave Series, four in the Aura series and a Window AC in the Wave series.
Micromax said that these ACs come with energy-efficient GoldFin and EccoBlu technology, have advanced Turbo Cooling mode & 4-Way Swing cools the entire room really fast, while its multiple filters ensure that your family breathes only fresh air.
Micromax Wave Split ACs
ACS18ED3CSO1WHI 5kW 1.5 Ton 3 Star (CU)
ACS18ED5CSO1WHI 5WK 1.5 Ton 5 Star (CU)
ACS18ED5ASO1WHI 5WK 1.5 Ton 5 Star (AL)
Micromax Aura Split ACs
ACS14ED3CSO2WHI 4K W (1.2 Copper) 3 star
ACS18ED3CSO2WHI 5WK (1.5) PFC 5 star
ACS18ED5ASO2WHI5WK (1.5) 1.5 Ton 3 Star (CU)
ACS24ED3C5O2WHI 6WK 2 Ton 3 Star (CU)
1.5 TON (Copper) Windows AC
The company has also introduced ‘Micromax Home Assist app,’ where users can file a complaint or enquire about the product.
Commenting on the launch, Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics Ltd. said: We are bullish on the Indian air conditioner market and have invested heavily in building a strong product portfolio, a robust distribution network to ensure the wide presence and best-in-class service experience. Being a dominant consumer electronics player, Micromax enjoys a strong brand equity and our success in these segments has given us the confidence to foray into a new product category. The key differentiators for our ACs is the local innovation that we have built as per consumer feedback (100% copper two-way drainage, turbo cooling etc.), along with the right implementation. We believe that as a brand we are very well entrenched to grow this category.
At Micromax, we realize that service is of utmost importance in order to connect with the last mile. We are introducing the Micromax Home Assist application for our AC & TV consumers to help facilitate, raising any enquiry or complaints with utmost ease and faster redressal. We want to replicate the same success that we have witnessed in the LED TVs segment and achieve a double digit market share over the next 3 years in AC segment as well.
Micromax AC range is priced between Rs. 21,000 and Rs. 35,000 and are available in 10 states including Punjab, Karnataka, Andhra Pradesh, Maharashtra, Gujarat, Delhi, Rajasthan, West Bengal, Telangana and Tamil Nadu. In addition to retail stores, the company will sell on e-commerce websites as well in the upcoming months.
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