Home-grown smartphones and tablets maker, Swipe technologies is all-set to launch a 360° marketing campaign called “LIVE YOUR FAITH” featuring the Bollywood’s leading lady and International Pop Star Priyanka Chopra. Swipe has recently appointed Priyanka Chopra as its brand ambassador.
According to Swipe, the key message of the “LIVE YOUR FAITH” campaign represents the idea that has guided the journey of not only the brand ‘Swipe’, but also of its brand ambassador Ms Priyanka Chopra. Swipe’s campaign is a tribute to the performer and winner in Priyanka Chopra. From being an army doctor’s daughter, to becoming the pride of a nation, Priyanka Chopra dared to dream big and showed courage in every endeavour. The key message of the “LIVE YOUR FAITH” campaign represents the idea that has guided the journey of not only the brand ‘Swipe’, but also of its brand ambassador Ms Priyanka Chopra. Swipe’s campaign creative is a tribute to the performer and winner in Priyanka Chopra. From being an army doctor’s daughter, to becoming the pride of a nation, Priyanka Chopra dared to dream big and showed courage in every endeavour. The campaign kicks off with Priyanka Chopra presenting ‘Live Your Faith’ as her personal philosophy.
Shripal Gandhi, Founder & CEO of Swipe Technologies said: “Our intent is to become India’s First Social Brand as we believe in combining the potential of human race with technology, making it human-tech. “Live your faith” is in a way a reflection of this mindset. We redesigned the website, introduced a new packaging language and created internal and external communication campaign. Faith is a common attribute, be it a new product development, entering new segments , forging partnerships or exploring new markets.“
Swipe has earmarked a budget of $3 million for the marketing blitzkrieg that has been launched in Mumbai through outdoor advertising and print advertisements in leading dailies. Swipe is now all set to roll the campaign across the country. The plan is to achieve maximum visibility for the brand through an optimal mix of media channels including the print, outdoor, social, digital (online + social media marketing) and electronic media.
Apart from the campaign featuring Priyanka Chopra, the brand would also capture stories of people from across the country who’ve lived their faith in its true spirit. These stories would be a part of Swipe’s digital campaign and find place on Swipe’s website and social media pages. Swipe’s focus is on the youth of India, especially the unsung heroes of everyday life, doing kind gestures just to benefit someone else.