The delayed launch of the new ZenFone products will make it difficult for Asus to score highly in the global smartphone market in the third quarter of 2017 when a number of vendors are set to introduce their new models, said the sources.
Asus will release the ZenFone 4 Max initially targeting the mid-tier segment, where it is likely to take on models such HTC’s U11, Xiaomi’s Mi 6 and Mi Max 2, Oppo’s R11 and Vivo’s X9s Plus, the sources indicated.
Additionally, Huawei and Sony Mobile Communications are expected to unveil their new models at IFA 2017 to be held in Berlin, September 1-6, not to mention to the upcoming next-generation iPhone devices, added the sources.Due to a delay in the launch of its ZenFone 3 series products, Asus shipped slightly over 10 million smartphones in 2016, far short of its target of 25 million units set for the year.
Asus ZenFone 4 will be powered by 2.21GHz. octa-core Qualcomm Snapdragon 660 processor with 4GB RAM. It runs on Android 7.1.1 Nougat There will be two variants of Asus Zenfone 4 One powered by Qualcomm Snapdragon 660 processor and other with Qualcomm Snapdragon 630 processor.Asus is working on Six Zenfone 4 Series Phones. ZenFone 4 ZE554KL, ZenFone 4 Pro Z01GD, ZenFone 4 Selfie Z01M and ZenFone 4V V520KL/A006
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